Spearheaded the design of MVP for a pioneering farmer's app to bridge the gap between the user and the business by conducting extensive interviews and defining the product vision, goals, objectives, and strategies in collaboration with cross-functional teams.

Led the redesign of agent app "sofol" through extensive user research, redefining user flow and information architecture to productize all the business vertices and ensure faster growth. 

Led the design process for timely feature launches by creating comprehensive wireframes and prototypes and maintaining meticulous documentation, resulting in a 14% increase in operational efficiency.  

‍Utilized usability tests, streamlined user feedback, and implemented improvements to enhance each feature, ultimately achieving an outstanding NPS score of 9.

Implemented a unified design system across all three applications, streamlining the development process and enhancing the user experience by providing a cohesive and consistent design language.

Led end-to-end user-centric design of the Algorizin MVP, leveraging user and market research to identify core problems, collaborating with cross-functional teams to prioritize effective solutions, and achieving an impressive 64% user retention in Q3 of 2022.

‍Applied user-centered design methodologies to create user flows, information architecture, design systems, Lo-fi and Hi-fi wireframes, and prototypes, ensuring consistent and intuitive user experiences throughout the app.

Conducted usability testing and user interviews to gather valuable feedback and enhance user satisfaction, achieving an average NPS score of 8+. 

Created product roadmap and managed product requirements, backlogs, user stories, and acceptance criteria for each feature, ensuring 95% timely delivery. 

Redesigned and supervised the official website using Webflow, resulting in a 23% increase in new user retention over two quarters. 

‍Implemented a no-code CMS, seamlessly incorporating new marketing materials and accelerating release times by 150%.