2023
Mobile application
Prodcut Manager & Designer
Our comprehensive platform empowers agents to provide a multitude of services, tailored specifically to meet the needs of farmers. From loan applications to farming projects and advisory services, Sofol acts as the ultimate bridge, connecting farmers with the resources and support they require to maximize productivity and unlock their full potential.
1. Conduct thorough research to understand the needs, pain points, and goals of the target users, including agents and farmers. Gain insights into their workflows, challenges, and preferences to inform the design process.
2. Generate creative and innovative ideas for the features and functionality of the Agent App. Collaborate with stakeholders, including developers and product managers, to refine and prioritize concepts based on user needs and business goals.
3. Design intuitive and user-friendly interfaces that enable seamless navigation and efficient task completion. Create wireframes, prototypes, and user flows to demonstrate and validate design concepts, ensuring a positive user experience.
4. Develop visually appealing and consistent designs that align with the brand identity and user preferences. Create high-fidelity mockups, icons, and visual assets to convey the look and feel of the Agent App.
5. Define and design interactive elements, including buttons, forms, and notifications, that facilitate smooth user interactions and enhance usability. Ensure the app's interface responds appropriately to user actions and provides clear feedback.
6. Work closely with cross-functional teams, including developers, to iteratively refine and improve the app's design. Gather feedback, conduct usability testing, and incorporate user insights to drive continuous improvements.
7. Build interactive prototypes to validate design decisions and gather user feedback. Conduct usability testing sessions to identify areas of improvement and make data-driven design decisions.
8. Continuously gather user feedback, analyze usage metrics, and iterate on the design based on user needs and evolving market trends.
We conducted user research with 80+ farmers and 50+ agents to gain a comprehensive understanding of the needs, pain points, and challenges faced by farmers and facilitators. By doing so, we could aim to inform our design and development process, ensuring that the app we create effectively addresses their requirements, enhances their workflows, and provides a user-centric solution.
Understanding User Needs and Pain Points
Analyzing current Workflows
Assessing User Adoption and Engagement
Evaluating Usability and User Experience
Exploring Integration Opportunities
Understanding Advisory Content Relevance
These key findings provide valuable insights into the specific challenges and requirements of agents and farmers in the agriculture sector in Bangladesh, informing the design and development of the Agent App and guiding the implementation of features and solutions that address their needs effectively.
Lack of Finance: Farmers in Bangladesh lack access to adequate financial resources, hindering their ability to invest in essential agricultural inputs and impeding productivity and profitability.
Lack of Data-centric Farming Project Management: Farmers face challenges due to the absence of efficient data-centric farming project management tools, resulting in suboptimal resource allocation, inefficient decision-making, and difficulty in evaluating project performance.
Lack of Advisory Services: Farmers lack reliable and timely advisory services, depriving them of essential guidance on crop selection, pest management, irrigation techniques, and market trends, impacting their decision-making and overall agricultural success.
Existing workflows of agents and farmers exhibit inefficiencies and bottlenecks, leading to suboptimal resource allocation and difficulties in project management. There is a need for streamlined and data-centric project management tools.
Farmers lack access to reliable and timely advisory services, limiting their ability to make informed decisions regarding crop selection, pest management, irrigation techniques, and market trends. There is a demand for accessible and relevant advisory content.
While there is increasing access to technology, there are variations in technological literacy among agents and farmers. The app should be designed to accommodate different levels of technical proficiency and provide user-friendly interfaces.
Loan Application: Sofol simplifies the loan application process by streamlining the necessary documentation and automating the approval procedures. With just a few clicks, agents can assist farmers in accessing much-needed funds for agricultural investments, helping them grow their operations and achieve their goals.
Farming Projects: Through Sofol, agents can showcase a diverse range of farming projects to farmers, enabling them to participate in lucrative opportunities. From crop cultivation to livestock rearing and other agricultural ventures, agents can guide farmers in selecting projects that align with their interests and maximize profitability.
Advisory Services: Knowledge is power, and Sofol equips agents with the tools and resources to provide expert advisory services to farmers. Agents can offer guidance on best practices, market trends, crop management techniques, and more, ensuring that farmers make informed decisions that optimize their yields and minimize risks.
The user flow and information architecture of registration
The user flow and information architecture of loan application
The user flow and information architecture of Project Feature
The user flow and information architecture of Advisory Feature
Implemented a unified design system, streamlining the development process and enhancing the user experience by providing a cohesive and consistent design language.
Our end goal was to give the user a simple and visually pleasing experience.
The Sofol App's onboarding process ensures a smooth and user-friendly experience for new agents, allowing them to quickly create accounts and set up profiles.
Agents can access a comprehensive collection of agricultural advisory content through the app, enabling them to provide accurate and timely guidance to farmers.
The farm tagging feature enables agents to efficiently locate and categorize farms, streamlining farm management and providing targeted assistance to farmers.
Agents can effectively manage agricultural projects through the app, assigning tasks, tracking progress, and collaborating with team members for improved productivity.
