UTS Website Redesign

UTS is US based company that offers repair services for doors, windows, closets, and other related products. They provide both B2B and B2C services to their clients. The objective of this project was to redesign UTS's website by combining two of their previous websites to create a more cohesive and user-friendly online presence.

Year

2023

Duration

2 week

Project Type

Website Redesign

Role

Web Designer

Project Overview

Combining B2B & B2C Websites into one

The new website was designed with a modern and professional look that reflects UTS's expertise in the repair industry. The website was optimized for both desktop and mobile devices, ensuring that users could access the site from any device with ease.
The redesign included an improved user interface that simplified the navigation process, making it easier for users to find the information they needed. The website was also optimized for search engines, allowing UTS to improve their online visibility and attract more customers.

Challenge

Combining two sides of the business in a coherent and user friendly manner.

My Role/Responsibilities

Web Designer

Research & Planning

Differentiating in a dense, competitive landscape

A visual identity, marketing website, and initial prototype had already been created before I was brought onto the project. These elements served as jumping off points for the development of the design system.

Competitive Analysis

The first step I took was to conduct a visual study of SimpleStage’s competitors to identify industry trends on how color, typography and layout impacts complex UI systems.

Platform Architecture

The IA and user flows were established before I was brought onto the project but had not been formally documented. I built a site map to help inform my decision making when designing each dashboard.

Design

Improved UX for the customers

Design Ethos

01

Minimal, purposeful use of color

02

Bold typographic hierarchy and contrast make important information stand out

03

Similar component layouts that repeat throughout the designs

Color & Typography

I created a color palette based on the brand's colors and used "Roboto Slab" and "Raleway" fonts to achieve a bold and contrasting design. This visually appealing and consistent design aligned with the client's brand identity and showcased their professionalism and expertise.

Final Design

Designing for efficiency

Figma

Check out the Live Website

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